1. Thou Shalt Not use animated graphics which take longer to load than customers are willing to wait.

2. Thou Shalt Not make your contact information a big secret and only available on one page of your web site.

3. Thou Shalt Not use dark backgrounds where the content of the page can not be read by anyone.

4. Thou Shalt Not have one BIG logo graphic on the first page which must be clicked for access to the information customers came to your web page for in the first place.

5. Thou Shalt Not have any page which says "Under Construction".

6. Thou Shalt Not use pop-up advertising banners which interfer with the page loading and customer's access to your business information.

7. Thou Shalt Not value design over content.

8. Thou Shalt design your web site for your customer.

9. Thou Shalt make the web page easy to understand and navigate.

10. Thou Shalt respond rapidly to web requests.